The Google Custom Engine: Refining Searching in a Few Steps

Sometimes it is a frustrating experience to search for a topic through the internet, only to have the search engine turn up results that are not related to what you are looking for. This problem is similar to what the Bing commercials looked to address with “search overload” during internet searches.

The Google Custom Search Engine provides its users with a search engine to put on their website; the main feature is that it is customizable to refine its search results based upon parameters set by the user.

This makes it easy to find information because the search engine will only look through the user-set websites and pages, and not through other places that are not topic-related.

Setting up a Google Custom Search Engine is an easy three-part step. The first step has the user setting the parameters of the search engine, listing the websites the search engine will use. The second step is only a setup of how the engine will appear on the website, and the third step provides the code to paste into the user’s website.

There are tons of smaller options that allow the search engine to be customized even further, from choosing sites to emphasize during the search, to making money from Google’s AdSense program.

One problem I could see with the search engine is that its usefulness is only as good as the sites that the user lists for the engine to use; if they do not know enough sites to put on the list, the search results may not be as complete.

One solution is that the search engine allows collaboration with invited users with limited access, letting them add sites and labels to the list as needed. The search engine can also choose instead to search through all pages, but emphasize the list of websites provided by the user.

The Google Custom Search Engine is basic in what it is used for, but can be further customized for advanced use in user interaction and how results are shown. Easy to set up, this search engine is one way for websites to ensure that their users are finding search results that are topic-related.

External Link to Example Search Engine
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