In 2007, Soundcloud was released and changed the streaming industry forever. This online audio streaming platform allowed an open space for user-generated content and engagement. It became a community where musicians, journalists, scholars, entertainers, archivists, enthusiasts, and the general public can connect. The Soundcloud team prides itself in designing a space for people to listen, create and curate for all the site’s users. For many years, I used this platform solely to listen to and curate audio streams. Since 2014, I have commuted a long distance for multiple jobs. Traveling by car, train, and metro, I could always count on at least an hour commute one way which left much time to kill. Instead of traveling in idle mind and in complete silence, I used Soundcloud to catch up on the latest news story, podcasts or musical tracks. I’m one of the millions worldwide who use Soundcloud just to listen and discover new content, but what about the creators ? In order for me to enjoy audio streams during long commutes, there has to be a creator with an idea and content to upload for specific audiences in mind right?
Since this role on Soundcloud was foreign to me all these years, I figured what better time than the present to learn how to be a creator on one of the world’s largest audio streaming platforms. As a public historian, Soundcloud can be a very useful tool for making history relevant to a plethora of audiences around the world. For this reason, let’s dive into the tips and tricks to being a creator on Soundcloud.
First things first, one needs to create an account in order to reap any of the platform’s benefits. To use an account with the intention of distributing content and promoting a brand, creators must choose wisely what type of account they want to manage. There are five different account types to choose from: Basics, Pro, Pro Unlimited, Go, and Go+. The Soundcloud team recommends Pro Unlimited for all creators and refers to a comprehensive user guide on how to manage this account type and others offered on the audio streaming platform. This account type costs the user $12 per month when billed yearly and $16 per month when billed monthly. Users pay for an extensive package of tools and unlimited upload time which is ideal for creators. However, if you wish to be a creator using the Basic account type, be prepared to face some challenges that could impact your success on the platform. Users with a Basic account are limited to only three hours of upload time. Yes, just three hours. It makes sense the Soundcloud team recommends a Pro Unlimited account because only three hours of upload time is not very helpful for creators in the slightest.
In the Soundcloud Creator Guide , users learn about the fundamentals for designing an account, choosing the right account type to optimize a creator’s experience, how to upload audio content, finding the right audience, and receiving revenue from streams.
Uploading content is a pretty straightforward process. A user can upload audio content on various multimedia devices. Whether your Team Apple or Team Android, Soundcloud is available on all popular smartphones. Uploading via computer is no hassle either. Users can manage their accounts and uploads on either a PC or Mac.
For creators, Soundcloud provides the space for users to upload content to help build their brand with the opportunity of receiving compensation for their work. Through the Soundcloud Premier program, users can get paid based on plays in audio streams. Monetizing streams comes with the Pro and Pro Unlimited accounts, one of many benefits to letting go of the Basic option and upgrading to the accounts that require payment.
Soundcloud is a groundbreaking platform for audio streaming that continues to provide accessibility, engagement, and reward for users around the world. A musician can upload tracks, promote their brand, get paid for their popularity and eventually get discovered by big deal producers in the music industry. Historians and other scholars can connect with audiences through uploading history relevant audio content like interviews, speeches, podcasts, and more. No matter what one’s reason for using Soundcloud, listening, curating or creating, there are tools in place to make one’s experience optimal.